Posted on June 07, 2016
by Giving Japan
Throughout 2014, individuals who made a monetary donation account for 43.6%, and individuals who made either a monetary donation or membership fees (31.6%) which is substantially considered as donation account for 49.0% (Fig. 1-1). Individuals who donated goods account for 24.6%. Individuals who made both a monetary and goods donation account for 17.2%, and individuals who made either a monetary or goods donation account for 51.1% (Fig. 1-2). Compared to 2012, monetary donations decreased by 8% and goods donations decreased by 3%.
Fig.1-1 Relation between donation (monetary) and membership fees
Fig.1-2 Relation between donation (monetary) and goods donation
The average amount of donation made by an individual in 2014 was ¥17,215 per person, which is a significant increase from ¥15,457 in 2012, however, the median of donation amount remained the same to be ¥2,300 (Table 1-2).
Table 1-2 The average donation and membership fees by category (gender)
The donor ratio by category, “Community Chest Association” is more than 60%, by far the highest, followed by the “Japanese Red Cross Society” and “neighborhood association/community activities, etc.” As for membership fees, “neighborhood council & association, etc.” marks as high as over 80%, followed by the “Japanese Red Cross Society” (Fig. 1-3).Fig.1-3 Rate of donors by category (multiple answers)
In analyzing characteristics of each category, we have decided to divide the category of organization and activity roughly into two types, and roughly to analyze tendency this time since otherwise under the classification at the time of survey as it would only describe categories that have many donors. They are “Category 1” that includes NPOs and various civic activities such as international cooperation/exchange, and emergency disaster relief, and “Category 2” that includes neighborhood council & association activities and religious activities. This has revealed that those who made a donation only to “Category 1” account for 29.5%; those who made a donation only to “Category 2” account for 55.5%; and those who made a donation to “both categories” account for 15.1% (Fig. 1-4). Within age group, those who made a donation only to “Category 2” is the highest at every age group; however, the ratio of donors who made a contribution only to “Category 1” is higher at their 20s than that of other age groups (Table 1-1). Moreover, for the average donation amount and the median, those who made a donation either only to “Category 1” or “both” donate more when donors who are 40 years and above (Table 1-3).Fig.1-4 The breakdown of donors by category
Table 1-1 The breakdown of donors by category (gender / age group) Table 1-3 The average donation and membership fees by category (by age group)